William Hill, The Home of Betting, is one of the world’s leading betting and gaming companies, employing more than 17,000 people worldwide. William Hill is the first British bookmaker to be licensed in Nevada and entered the U.S. market in 2012. William Hill currently runs 100+ sports betting locations as well as the Mobile Sports app in Nevada. In addition, William Hill serves as the exclusive risk manager for the State of Delaware’s Sports Lottery.
Stäfe Design & Development was hired to fully redesign, develop and maintain this website adhering to the intricate branding standards and to create an online face for this colossal giant in the international betting community.
This project kickoff initiated in mid February of 2016 and the site was launched in early June of the same year boasting a 4 month turnaround that accounted for information architecture, wire-framing, design, development, hosting migration and setup, and launch. SDD continues to provide support, security, and maintenance for William Hill.